Social Influencer Marketing Trends to Watch Out For

2019 brings new challenges and opportunities for influencer marketing. The way it changes and sharpens make brands look closer at the trends of influencer marketing and consider new promotion channels.

Either it is a big brand or a startup, both tend to find the way to their target audience. For these purposes, businesses are seeking for niche channels. Micro-influencers are usually more trusted as they stay closely in touch with their followers. So they are able to create a relevant image of a product and deliver it to a narrowly targeted group of people. What is also important they are budget-friendly and may be more approachable, comparing to macro-influencers.

Influencers use videos as an excellent means of attracting followers. Talking about their daily routine, events happened, expressing their emotions via videos, influencers are likely to see people’s engagement more quickly in comparison with text content. Videos can easily reach followers and spread out around the Internet.

Instagram gets lots of new users every day all over the world. According to Marketing International, there are more than 300 million active Instagram users. Brands tend to get the audience on Instagram, as no matter of age, gender, profession, people there usually gather depending on what they are interested in. There is a wide range for each purpose and every taste.

Transparency will always be something driving people to trusty follower-influencer relations. People are likely to follow an influencer if there is an honest vibe at his channel. Fake news and tips are easy to find out and may cause a reduction of engagement.

Social influencer marketing still has a huge effect on the marketing industry in general. It is constantly developing, creating new ways of promoting through influencers.

Related posts:

Something of a clash of the titans seems to be emerging in Eurozine. In the latest addition to our series on the legacies of ’89, Ivan Krastev and Stephen Holmes argue that we are witnessing a…

Times when you believed that if something can go wrong, it will go wrong. And if something cannot go wrong, it will still go wrong. Times when it seemed that Gods of Fate had it in for you. Yes, you…

To many desi Hindu kids, Amar Chitra Kathas were a staple. Whether it’s the broad-shouldered gods or the ferocious demons, the stories had a way of simplifying morality for young minds. As I dive…