To have connections? Or to know how to make them? What is better?

Many times I have heard that somebody knows this director, that company owner, that celebrity etc. At interviews many sales people sell them-selves through declaring they have a huge network of contact (as it is written as a requirment in the ads). My question is: Is it really that important to have contacts? Does it have the crucial value? Let me fasten this with two examples:

To have a real contact means I know that person, we are in some kind of touch and don’t have to hesitate to ask for a meeting or a favor. Each of such contacts has to be nurtured and developed. If You keep asking Your friend fo a favor all the time and never come back with an offer of helping hand he will break Your connection one day. Why shouldn’t he. In business it is just the same.

So think twice before You say You know somebody and before You hire someone selling him-self with a network of contacts.

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