Why a Social Media Manager is important

With more than 4 billion people projected to use social media in 2025, businesses are investing heavily in social media presence. In fact, brands spent an estimated $132 billion on social media advertising in 2020. [Forbes]

Brands know that social media can drive sales, develop customer relationships and build brand awareness. It is now a necessity for businesses of any size. Social media managers today are intimately involved in business functions like marketing and customer support. Your social media manager also has a better perspective on how your customers think than many other people in your business. It’s grown into a career that touches all areas of the business.

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