Finding Creative Solutions

A series on managing change for non-profits, part 2

While donor-driven change may initially feel scary, in reality, it is a feature of non-profit management that can lead to many benefits, including increased long-term sustainability and impact. This past year has presented funding and financing disruptions for non-profit leaders, unlike any other management challenges. The donor landscape is unpredictable and highly dependent on current events. Leaders must be able to navigate and make decisions on their toes, as this environment forces a regular yet unexpected change management schedule. Dealing with this requires a more non-conventional business approach.

During an interview for this article, Scot Chisholm, the Co-founder of Classy, articulated clearly and convincingly that during these uncertain financial times, non-profits can take advantage of change management processes to build new partnerships, leverage technology, and diversify their resource mobilization strategy. After a successful year in 2020 raising $1B for social good, Scot shared the following lessons Classy has learned during the Covid-19 crisis through its work empowering 6,000+ non-profits on its cloud-based platform.

Non-profits in troubled financial waters can tap into their creativity to find immediate solutions.

The Covid-19 crisis saw many businesses and organizations ordered to close, and people called to quarantined in their homes. This unique set of circumstances forced non-profits to come up with creative solutions quickly to stay afloat. In the early days, leaders focused on finding ways to replace physical fundraising opportunities with virtual ones. However, as the pandemic dragged on, sustainability and opportunity promptly became a topic of interest.

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