The Product Manager Problem

The problem is all this noise keeps Product Managers from collaborating efficiently and effectively with their stakeholders — especially from collaborating with customers to create a breakthrough product. A good product manager keeps things organized in spreadsheets and has amazing communication disciplines that hold it all together. But those practices and tools don’t scale and it gets harder every day to find the signal in the noise.

That is, a lot.

I’ve built collaboration software for most of my career and find nothing more fulfilling than solving these real human problems so groups achieve goals and work is a joy in-balance. I’ve worked with amazing Product Managers and within world-class product organizations (LinkedIn). We went through our own product discovery to get here, got closer to customers, and found some common problems to solve for great companies.

The good news on the tools front is the rise of group messaging like Slack means your stakeholders are engaged, so workflows can be orchestrated better than ever, and there is a knowledge flow that can be turned into a knowledge stock.

What we’ve learned is Product Management can move faster, continuously improve and scale through collaboration. Here’s the how:

Setting up these collaborative workflows aligns your stakeholders and gives you time to focus on the important decisions. The net result is a workflow that gets you customer insight, focused planning conversations, clear plans and progress tracking, and a knowledge flow turned into a knowledge stock the broader Product Team can leverage. You gain a new alignment, between Product and the Field in particular, as you close the gap between what customers are saying and what you provide them.

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